New Site

Alongside our clothing launch we have decided to re-vamp the Superfluous homepage. Starting with the launch of our online boutique, the site will be offering all elements of Superfluous Apparel. Our aim is to be a lifestyle brand that fuses all artistic characteristics that shape our hometown. In efforts to do so, our Superfluous site will be updated constantly. We will be bringing to the site weekly photographic portraits of Montreal and other cities, written updates on local events and artists, showcases of Superfluous inspirations and contributions. Feel like there could be more? Give us a shout! We would be glad to have community input on the Superfluous site.

By
Adam Taubert and Peter Kajaks

The Process

Superfluous Fall '11

Under Pressure '11

"Published twice a year, Under Pressure Magazine is really more of a collectible publication than a typical magazine. "

La Buanderie Rachel

Coinciding with our online retail boutique, Superfluous Apparel will be sold exclusively at La Buanderie, a well known retail venue in Montreal's Plateau community.

The Superfluous Blog

The Superfluous blog was made to showcase the international community of artists and their creations world wide.

Fall Collection '11

After having such great feedback from our April launch, we have collaborated all summer to bring you a Fall collection, which will be readily available this October.

Superfluous Fall/Winter '11

The Process

International Sales

First, Superfluous Apparel launched its clothing line into the Montreal stratosphere in 2010 and it was welcomed into the city with heated hype. Now, it is time for us to use our warm reception in the Montreal scene as a foundation to take our urban lifestyle brand international. With the launch of our online retail boutique, Superfluous Apparel will be accessible across North America. From Montreal to international cultural meccas such as New York, Los Angeles and Paris.

Learn more